The Economics of Pharmaceutical Advertising and Consumer Information

Tuesday, June 14, 2016: 10:15 AM-11:45 AM
G17 (Claudia Cohen Hall)
Jeffrey S McCullough
10:15 AM
Ask Your Doctor? Direct-to-Consumer Advertising of Pharmaceuticals

Author(s): Amanda Starc; Michael Sinkinson

Discussant: Jeffrey S McCullough

10:35 AM
Informational Shocks, Off-Label Prescribing and the Effects of Physician Detailing

Author(s): Bradley Shapiro

Discussant: W. David Bradford

10:55 AM
Product Differentiation, Consumer Learning and the Value of Me-Too Drugs

Author(s): Neha Bairoliya; Jeffrey S McCullough; Pinar Karaca-Mandic; Amil Petrin

Discussant: Ariel Dora Stern

See more of: Prescription Drugs