Adverstising, Coverage, and Prescribing Behavior in Medicare Part D
Adverstising, Coverage, and Prescribing Behavior in Medicare Part D
Tuesday, June 14, 2016: 3:00 PM-4:30 PM
G17 (Claudia Cohen Hall)
Chair:
Sarah Miller
This session evaluates how direct to consumer advertising, physician advertising (in the form of pharmaceutical payments), and drug coverage affects the quantity and type of drugs prescribed by physicians.
3:00 PM
See more of: Prescription Drugs