Adverstising, Coverage, and Prescribing Behavior in Medicare Part D

Tuesday, June 14, 2016: 3:00 PM-4:30 PM
G17 (Claudia Cohen Hall)
Chair:
Sarah Miller

This session evaluates how direct to consumer advertising, physician advertising (in the form of pharmaceutical payments), and drug coverage affects the quantity and type of drugs prescribed by physicians.

3:20 PM
Drug Firms' Payments and Physicians' Prescribing Behavior in Medicare Part D

Author(s): Sarah Miller

Discussant: Jonathan Ketcham

3:40 PM
See more of: Prescription Drugs